B2B E-Commerce & E-Business
22. / 23. October 2018

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Preamble

B2B e-commerce is growing constantly. Much of what B2C has demonstrated and made successful has long since arrived in B2B. It is easy to predict that the need for a sustainable e-business strategy will become increasingly important in the business-to-business context. The main focus here is on integrating e-commerce meaningfully into existing sales structures and really anchoring digital transformation in the company. Our strategy summit in Berlin shows how this can be achieved

 

Key Topics

B2B E-Commerce strategy & Processes
B2B E-Commerce Fullfilment
Product-Information-Management (PIM)
Product data administration / Product data quality
Media- and Digital-Asset-Management
B2B-Shop-Solution (decision, implementation)
Connection with ERP & CRM Systems
Integration of E-Commerce in an Omnichannel distribution strategy
CMS-Systems
Enterprise Information Management

Target Group

Head of E-Business / E-Commerce
Head of Marketing / Digital Marketing
Head of Sales
Head of Business Development

For information about the agenda please visit our german event site

Location

Pullman Berlin Schweizerhof

Budapester Str. 25, 10787 Berlin, Deutschland

Evening Event

Berlin TV Tower

Berliner Fernsehturm, Panoramastraße, Berlin, Deutschland

The Berlin TV Tower at Alexanderplatz stands with a height of 368 metres, making it the heighest buildingin Germany and Berlins most distinctive landmark. Every year about one million visitors from all over the world are drawn to the tower. The revolving restaurant “Sphere” lies 207 metres above the city and allows a unique view of the capital. It takes an hour for the restaurant to revolve a full 360°. The kitchen offers a range of international and local dishes. Enjoy your dinner as the city below emerses in the sunsets’ red light.

Partner

How we’re going to be the best partner you’ve ever had. We are thought leaders, creative thinkers, rapid deliverers and most importantly, the people who find you the future, now. We understand your customers deeply, intimately and better than you know yourself. And the way we work means, we’ll know your customers, technology and creative better than anyone else in the marketplace too. With ecx.io, IBM Interactive Experience (iX) is better able to help clients exploit the full capabilities of leading platform technologies to deliver digital transformation to their customers. IBM iX is a next-generation services organisation dedicated to creating transformative ideas that get our clients to the future first. Our network of global studios put our client's customers at the heart of everything we do. From strategy, creative and design to scalable digital, commerce, mobile and wearable platforms our agile teams sit side-by-side with our clients to invent and co-create innovations that drive results. Partner with us to define your strategy, create exceptional experience, and build your business, by design.
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Intershop is the world’s only independent provider of enterprise solutions for omni-channel commerce. More than 300 large and mid-sized companies around the world already benefit from our expertise. Companies like Hewlett-Packard, BMW, Merck, Würth, Bosch, and Deutsche Telekom, run Intershop solutions for modeling sales processes to suit any organizational structure or business model. In response to increasingly complex e-commerce requirements, Intershop now provides a variety of services that enable customers to leverage the full potential of online selling. Building on extensive industry knowledge, we develop and implement commerce solutions that are tailored to your needs and that allow you to drive the changes in your industry. In other words, Intershop is your ideal partner for every aspect of e-commerce—up to and including full management of your online business.
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