B2B E-Commerce & E-Business
22. / 23. October 2018


B2B e-commerce is growing constantly. Much of what B2C has demonstrated and made successful has long since arrived in B2B. It is easy to predict that the need for a sustainable e-business strategy will become increasingly important in the business-to-business context. The main focus here is on integrating e-commerce meaningfully into existing sales structures and really anchoring digital transformation in the company. Our strategy summit in Berlin shows how this can be achieved


Key Topics

B2B E-Commerce strategy & Processes
B2B E-Commerce Fullfilment
Product-Information-Management (PIM)
Product data administration / Product data quality
Media- and Digital-Asset-Management
B2B-Shop-Solution (decision, implementation)
Connection with ERP & CRM Systems
Integration of E-Commerce in an Omnichannel distribution strategy
Enterprise Information Management

Target Group

Head of E-Business / E-Commerce
Head of Marketing / Digital Marketing
Head of Sales
Head of Business Development




08:15 - 09:00


09:00 - 09:15

Martin Groß-Albenhausen Deputy Managing Director
Sebastian Krzonkalla Director Event Production

Status quo & forecast: Where does B2B online trading stand in 2018?

09:15 - 09:30

Martin Groß-Albenhausen Deputy Managing Director

OmniChannel – but how? A field report of the Würth Group

09:30 - 10:00

Moritz Schwarz Sales Director E-Business International

Development, optimization and scaling of an own e-commerce platform at Berner

10:00 - 10:30

Marcel Beck Head of Application Engineering, Marketing & E-Commerce Solutions
Bernhard Rackl Director International E-Commerce


10:30 - 10:50

eCommerce in medium-sized businesses: opportunities, challenges, integration in business processes

10:50 - 11:20

Ralf Dietle Head of Online-Marketing & Publishing

NETWORKING - Meeting with Peers and Experts

11:30 - 12:30


12:30 - 13:30

NETWORKING - Meeting with Peers and Experts

13:30 - 15:30

WORKSHOP: From digital business model to IT development plan - Help shape it! / Sybit GmbH

14:40 - 15:30

Retail in a digital divide – Digitalization vs. Tradition

15:40 - 16:10

Matthias Habedank Head of Marketing & Project Management

Customer Journey in B2B

15:40 - 16:10

Christian Leihner Head of Creative Excellence / Digital Transformation

Digital ecosystems in industry – the basis for new digital business models

16:15 - 16:45

Dr. Hans Georg Arnswald Head of Strategy Digital Factory

NETWORKING - Meeting with Peers and Experts

17:00 - 18:30

FIRESIDE CHAT: How can digital transformation in B2B be successfully designed?

18:40 - 19:25

Florian Fehr Head of Venture Development
Malte Haase Head of Online Marketing


Berlin TV Tower

19:40 -

Analytics as a driver in e-commerce

08:45 - 09:15

Dr. Thomas Salditt Director Digital Business Enabling
Dr. Thomas Salditt Director Digital Business Enabling

Dr. Thomas Salditt leitet die Abteilung Digital Business Enabling welche globale Verantwortung für die Themen Content Management, Analytics, Payment, Solution Design / UX sowie 2nd Level IT Support hat. Er ist Teil des Digital Transition Teams der BSH Hausgeräte GmbH, Europas größtem Hersteller von Hausgeräten und einem der weltweit führenden Unternehmen in diesem Sektor. Mit einem Portfolio von 14 Marken – Bosch und Siemens sind die Hauptmarken – deckt die BSH ein breites Spektrum an Kundenbedürfnissen ab. Vorher arbeitete Dr. Salditt bei ProSiebenSAt1 Media SE, zooplus AG und A.T. Kearney und blickt auf mehr als 10 Jahre Erfahrung in den Bereichen Handel, eCommerce und Digital Business zurück.

75 years of direct sales to a multichannel provider in the B2B sector

09:20 - 09:50

Florian Gmeinwieser Head of Digital Business West
Florian Gmeinwieser Head of Digital Business West

In 20015 Florian Gmeinwieser became Head of digitale Business at Hilti. supports Hilti market organisations over western Europe with the digital transformation as well as the integration of digital into their main strategic communication concepts and strategies. After his diploma as business economist he initially worked as Special Features Director at Wallpaper* in London. Early 2000 he landed a job as Etat Director at 12snap relating to the mobile sector. Next important steps of his career were Creative Director at Mindmatics and Head of Mobile at OMD before joining the plan.net group in 2005 were he took over head of mobile worldwide. Florian Gmeinwieser is considered one of the most successful pathfinders of mobile marketing in Europe and shares his know-how and knowledge not only to students as lecturer at the University of Leipzig and the DDA, but also as guest speaker in great demand at many events relevant to the sector.

E-commerce in indirect sales - a help in contact with commercial end customers

09:20 - 09:50

Stefan Reuter Managing Director DACH


09:50 - 10:00

NETWORKING - Meeting With Peers and Experts

10:00 - 12:30

Lead generation as a prerequisite for successful B2B (online) sales

12:35 - 13:05

Steffen Kramer Industry Manager B2B
Steffen Kramer Industry Manager B2B

Steffen Kramer joined Google in 2005. He works as Industry Manager and is responsible for the strategic development of B2B key accounts, focusing on digital sales and marketing strategies. Before that, Steffen worked with clients in the travel and consumer electronics industry at Google. Previous to joining Google, Steffen worked for RedBull and Premiere AG, and studied at the University of Mannheim as well as in North Carolina, US.

After the relaunch is before the relaunch - Global B2B online marketing at Festool

12:35 - 13:05

Michael Schreiber Head of Online Communication


13:05 - 14:05

NETWORKING - Meeting with Peers and Experts

14:05 - 15:35

Construction of the Conrad B2B marketplace – from the idea to its implementation

15:40 - 16:10

Johannes Ridinger Senior Director eCommerce


16:10 - 16:30

Martin Groß-Albenhausen Deputy Managing Director
Sebastian Krzonkalla Director Event Production


Pullman Berlin Schweizerhof

Budapester Str. 25, 10787 Berlin, Deutschland

Evening Event

Berlin TV Tower

Berliner Fernsehturm, Panoramastraße, Berlin, Deutschland

The Berlin TV Tower at Alexanderplatz stands with a height of 368 metres, making it the heighest buildingin Germany and Berlins most distinctive landmark. Every year about one million visitors from all over the world are drawn to the tower. The revolving restaurant “Sphere” lies 207 metres above the city and allows a unique view of the capital. It takes an hour for the restaurant to revolve a full 360°. The kitchen offers a range of international and local dishes. Enjoy your dinner as the city below emerses in the sunsets’ red light.


How we’re going to be the best partner you’ve ever had. We are thought leaders, creative thinkers, rapid deliverers and most importantly, the people who find you the future, now. We understand your customers deeply, intimately and better than you know yourself. And the way we work means, we’ll know your customers, technology and creative better than anyone else in the marketplace too. With ecx.io, IBM Interactive Experience (iX) is better able to help clients exploit the full capabilities of leading platform technologies to deliver digital transformation to their customers. IBM iX is a next-generation services organisation dedicated to creating transformative ideas that get our clients to the future first. Our network of global studios put our client's customers at the heart of everything we do. From strategy, creative and design to scalable digital, commerce, mobile and wearable platforms our agile teams sit side-by-side with our clients to invent and co-create innovations that drive results. Partner with us to define your strategy, create exceptional experience, and build your business, by design.
For further information please click here

Intershop is the world’s only independent provider of enterprise solutions for omni-channel commerce. More than 300 large and mid-sized companies around the world already benefit from our expertise. Companies like Hewlett-Packard, BMW, Merck, Würth, Bosch, and Deutsche Telekom, run Intershop solutions for modeling sales processes to suit any organizational structure or business model. In response to increasingly complex e-commerce requirements, Intershop now provides a variety of services that enable customers to leverage the full potential of online selling. Building on extensive industry knowledge, we develop and implement commerce solutions that are tailored to your needs and that allow you to drive the changes in your industry. In other words, Intershop is your ideal partner for every aspect of e-commerce—up to and including full management of your online business.
More Information

I book a spot as…