B2B e-commerce is growing constantly. Much of what B2C has demonstrated and made successful has long since arrived in B2B. It is easy to predict that the need for a sustainable e-business strategy will become increasingly important in the business-to-business context. The main focus here is on integrating e-commerce meaningfully into existing sales structures and really anchoring digital transformation in the company. Our strategy summit in Berlin shows how this can be achieved


Key Topics

B2B E-Commerce strategy & Processes
Product-Information-Management (PIM)
Product data administration / Product data quality
Media- and Digital-Asset-Management
B2B-Shop-Solution (decision, implementation)
Connection with ERP & CRM Systems
Integration of E-Commerce in an Omnichannel distribution strategy
Enterprise Information Management

Target Group

Head of E-Business / E-Commerce
Head of Marketing / Digital Marketing
Head of Sales
Head of Business Development


Day 1

Status quo & forecast: Where does B2B online trading stand in 2018?
Martin Groß-Albenhausen, Deputy Managing Director, bevh

OmniChannel – but how? A field report of the Würth Group
Moritz Schwarz, Sales Director E-Business International, Adolf Würth GmbH & Co. KG

Development, optimization and scaling of an own e-commerce platform at Berner
Marcel Beck, Head of Application Engineering, Marketing & E-Commerce Solutions, The Berner Group

eCommerce in medium-sized businesses: opportunities, challenges, integration in business processes
> International website and e-commerce solution in one system
> From practice: Sales, taking countries & customers with you, fears/problems & solutions
> Forecast: more flexibility & a constantly changing future
Ralf Dietle, Head of Online Marketing & Publishing, Bürkert Fluid Control Systems, Bürkert Werke GmbH & Co. KG

Digitalization in the building materials industry
Matthias Habedank, Head of Marketing & E-Commerce, BAUKING AG

Customer Journey in B2B
Christian Leihner, Head of Creative Excellence / Digital Transformation, Unilever Deutschland Holding GmbH

Digital ecosystems in industry – the basis for new digital business models
Dr. Hans Georg Arnswald, Head of Strategy Digital Factory, Siemens AG

Fireside chat: How can digital transformation in B2B be successfully designed?
Impulse 1: Digital transformation of Viessmann’s core business
Florian Fehr, Head of Venture Development, VC/O GmbH, Viessmann Group
Impulse 2: How the Zeppelin Group tackles digitization with Z Lab
Sebastian Wiese, Chief Digital Officer/Managing Director, Zeppelin Lab GmbH

Day 2

Analytics as a driver in e-commerce
Why is analytics important for producers like BSH?
Practical examples of how analytics are used at BSH:
> Website/App Analytics  > Home Connect Analytics (based on IoT)  > Big Data Analytics
Dr. Thomas Salditt, Leiter Digital Business Enabling, BSH Hausgeräte GmbH

75 years of direct sales to a multichannel provider in the B2B sector
> Digitisation at Hilti: A comprehensive strategy that sends the famous red Hilti car online
> The digitalisation of the HILTI sales process or: How do you handle over 60 new products per year?
> Guarantors of digital strategy: From CMS systems to personas and social media to storytelling
Florian Gmeinwieser, Head of Digital Business West Europa, Hilti AG

Lead generation as a prerequisite for successful B2B (online) sales
> Best Practice Omnichannel-Strategies in B2B
> Relevance & integration of different touchpoints
> Customer centricity in B2B
Steffen Kramer, Industry Manager B2B, Google Germany

International video marketing in B2B
Michael Schreiber, Head of Online Communication, Festool GmbH

Construction of the Conrad B2B marketplace – from the idea to its implementation
Johannes Ridinger, Senior Director E-Commerce, Conrad Electronic SE




Evening Event

Berliner Fernsehturm

Berliner Fernsehturm, Panoramastraße, Berlin, Deutschland

The Berlin TV Tower at Alexanderplatz stands with a height of 368 metres, making it the heighest buildingin Germany and Berlins most distinctive landmark. Every year about one million visitors from all over the world are drawn to the tower. The revolving restaurant “Sphere” lies 207 metres above the city and allows a unique view of the capital. It takes an hour for the restaurant to revolve a full 360°. The kitchen offers a range of international and local dishes. Enjoy your dinner as the city below emerses in the sunsets’ red light.


Pullman Berlin Schweizerhof

Budapester Str. 25, 10787 Berlin, Deutschland


How we’re going to be the best partner you’ve ever had. We are thought leaders, creative thinkers, rapid deliverers and most importantly, the people who find you the future, now. We understand your customers deeply, intimately and better than you know yourself. And the way we work means, we’ll know your customers, technology and creative better than anyone else in the marketplace too. With, IBM Interactive Experience (iX) is better able to help clients exploit the full capabilities of leading platform technologies to deliver digital transformation to their customers. IBM iX is a next-generation services organisation dedicated to creating transformative ideas that get our clients to the future first. Our network of global studios put our client's customers at the heart of everything we do. From strategy, creative and design to scalable digital, commerce, mobile and wearable platforms our agile teams sit side-by-side with our clients to invent and co-create innovations that drive results. Partner with us to define your strategy, create exceptional experience, and build your business, by design.
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