B2B Sales & Key Account Management
12. / 13. November 2019

Optimize business models and sales processes in B2B

The B2B sales is about to change greatly. Today grown customer relationships guarantee success but tomorrow new customer demands can endanger already existing business models. What does that mean for sales? Which competences does B2B sales require in the future? How do chances of the digitization apply to the own sales model? And what does customer orientation, CRM and Sales Excellence mean in the market field of today? Many case studies show what successful B2B sales means at our strategy summit in Berlin.

Main Topics of the event

Reorganization & Restructuring of the Sales Organization | Integration of Sales & Marketing | Leadership & Change Management | Acquisition of new customers & service to established customers | Sales Performance Excellence | Digitization | Incentive System | Recruiting | Coaching & E-Learning | Pricing strategy & Value Based Selling | KPIs | Reporting Tools & CRM Systems

Target Audience

> Head of Sales / Chief Sales Officer
> Head of Sales Force
> Head of Sales Organization
> Head of Key Account Management


Mövenpick Hotel

Mövenpick Hotel Berlin, Schöneberger Straße 3, 10963 Berlin

Mövenpick Hotel Berlin is a 4-star hotel located in the city centre of Berlin near the Anhalter Bahnhof S-Bahn train station and Berlin’s famous public square, Potsdamer Platz. Various sights and museums are close by, including Brandenburger Tor which can be reached by train in five minutes.  The hotel is approximately 25 minutes from Berlin Tegel Airport (TXL), while the smaller Berlin Schönefeld Airport is around 35 minutes away.

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