Strategy Summit B2B Marketing & E-Commerce
18. - 19. May 2021

Speakers (among others)

Overview


Susanne Trautmann Global Marketing Manager

Andreas Hart Head of eCommerce

Martin Gindler Digital Experience Platform Specialist

Florian Schwendner Director Partner Management

Benjamin Lange Senior Enterprise Account Executive

Thomas Höllbacher Director of Marketing - Berner Gesellschaft m.b.H.

Sven Bedö Head of Marketing - FLOTTWEG SE

René Becker Leiter e-Sales & e-Services

Christian Jacob Head of Marketing

Carsten Sichler Head of Brand and Marketing Communications

Max Schubert Head of B2B Marketing Germany

Stephan Wenger Senior Marketing Manager

Jochen Werne Chief Development & Chief Visionary Officer

Christian Berndt Managing Director

Andreas Hack Head of Regional Marketing

Ann-Katrin Rieser Head of Marketing & Corporate Communications

Dominik Schulz Director Digital Business

Stefan Schempp Director Online and E-Commerce

Andreas Timm Sales Manager

Gisela Mainberger Head of Digital Customer Experience - Heraeus Digital Hub

Silke Lang bvik board member & Head of Marketing Mobile Hydraulics Bosch Rexroth AG

Michael Wolfframm Authorized Officer | Director Digital Experience and Business

Preface

2020 has brought a huge surge in digitization as a result of the pandemic and has permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.  

What lessons can be learned from this for marketing and digital business in 2021? 

Key Topics

  • Data Driven Business
  • Product Data
  • Omnichannel Orchestration
  • Dealer Integration
  • Digital Lead Generation
  • Marketing & Sales Automation
  • Digital Buyer Journey & Customer Experience
  • Online Customer Events
  • Digital Ecosystems

Circle of Participants

  • Managing Director / Head of Marketing/CMO
  • Head of E-Business/ Digital Business
  • Head of E-Commerce
  • Head of Digital Sales
  • Head of Digital Marketing

All information about topics, speakers and agenda on our German event page:

Strategiegipfel B2B

 

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