Strategy Summit B2B E-Commerce & E-Business
17. - 18. November 2021



Michael Fritsch Head of Digital Sales

Martin Groß-Albenhausen Deputy Managing Director

Mirela Cindric Head of Marketing & Public Relations

Marcel Beck Head of Application Engineering, Marketing & E-Commerce Solutions

Stefan Schempp Director Online & E-Commerce

Andreas Hart Head of eCommerce

Patrick Lis Director eBusiness

Claus Hammer Head of One Digital Experience

Rüdiger Felleisen Global Business Partner Digitalization & IIoT

Lars Hanf Head of Marketing, SVP

Christian Leihner Head of eCommerce Performance Media

Michael Weber Director Corporate Strategy & Marketing

Martin Roxlau ‎Director Sales DACH

Mirko Weinandy Channel Sales Manager

Michael Wolfframm Director Digital Experience and Business

Henrik Schröter Industry Lead B2B

Benjamin Gruber Territory Lead Austria & Switzerland

Laura Hassels Platform Consultant

Arjen Soetekouw Strategic Accounts Director

Reno Koepp Senior Strategic Consultant

Yurdanur Marangoz-Yesilirmak Head of Presales Germany

Philipp Do Castelo Correia Business Development Specialist SAP CX

Nikolay Chekan Director of Sales

Digital sales channels, marketplaces & business models in B2B

Online sales in B2B are growing strongly, as recent studies confirm. Nevertheless, the requirements for a successful and sustainable e-business strategy in B2B remain much more complex than in the B2C market. Many industries are characterised by uncertainty regarding future framework conditions: Given the platform economy and the dominance of large online pure players, will we change distribution channels and value chains? How can new business models, products and services be successfully implemented in such an environment? At the strategy summit you will gain insight into the strategies of more than 20 manufacturers, retailers and pioneers of B2B e-commerce. Expand your network and advance your e-business!

Key Topics

  • E-Commerce & Omnichannel distribution
  • E-Commerce in multi-level distribution models
  • Dealer integration
  • B2B marketplaces
  • Platform economy
  • E-Business Roadmap
  • Product-Information-Management (PIM)
  • B2B store solutions
  • Digital Touchpoints & Customer Journey
  • E-Commerce & IoT
  • Industry 4.0

Circle of Participants

  • Head / Managing Director Marketing
  • Head / Managing Director Sales
  • Head of E-Business
  • Head of E-Commerce
  • Head of Business Development
  • Head of B2B

This offer is aimed at vaccinated and/or recovered managers from corporate groups and medium-sized companies.

Speakers & Agenda

For more information on our agenda, topics and speakers please visit our

German event page

… or get in touch with us directly via our contact form or simply give us a call.

Contact form


Contact persons


Steigenberger Airport Hotel

Steigenberger Airport Hotel, Willy-Brand-Platz 3, 12529 Berlin-Schönefeld

The new Steigenberger Airport Hotel Berlin welcomes you with a prime location, directly at the terminal of the new Berlin Brandenburg Airport BER and only a few meters away from the train station (ICE/S-Bahn connection).
The top address for your business or event. Are you looking for a conference room in Berlin? The hotel with its conference center is the ideal event location at the Airport BER for events with up to 500 participants.
The excellent public transport connections make you reach Berlin-Mitte within 30 minutes. The hotel can also be reached easily via the direct motorway connection (A113).

more details

Networking Dinner

Let's go to the...

Pier 13, Tempelhofer Damm 227

On the evening of the first day of the event, we traditionally invite you to a joint networking dinner in one of the most beautiful locations in the capital. Together we will end the day with cool drinks and delicious food in a relaxed atmosphere.

About the location

Pier 13 is located in the center of the historic Tempelhofer Binnenhafen, which emphasizes its old industrial character after extensive renovation. Surrounded by the newly created marina and the old warehouse building, Pier 13 offers an ideal setting for relaxed networking with excellent gastronomy.

Safety is also our top priority at the summit dinner: Like the entire Strategy Summit, the Networking Dinner will also take place in compliance with currently applicable distance and hygiene regulations.