The years 2020 and 2021 brought a huge surge in digitization as a result of the pandemic and have permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.
What lessons can be learned from this for marketing and digital business in 2022?
- Data Driven Business
- Product Data
- Omnichannel Orchestration
- Dealer Integration
- Digital Lead Generation
- Marketing & Sales Automation
- Digital Buyer Journey & Customer Experience
- Online Customer Events
- Digital Ecosystems
Circle of Participants
- Managing Director / Head of Marketing/CMO
- Head of E-Business/ Digital Business
- Head of E-Commerce
- Head of Digital Sales
- Head of Digital Marketing
Hotel Palace Berlin
Budapester Str. 45, Berlin
The Hotel Palace Berlin is the perfect starting point for your business trip to the German capital as it lies in the heart of City West just a few stops from Berlin’s fairgrounds. Attentive and discrete employees, a breakfast buffet rich in variety and comfortable, generous and functional rooms and suites make your stay at our business hotel a special experience. With 17 modern meeting and event rooms on 2,600 square meters, our hotel is very popular with event planners. All in all, the Hotel Palace Berlin offers 278 rooms and suites, including the Royal Suite on 240 square meters.
Business travellers find a perfect working environment in our Business Rooms with the latest technology: 24 to 28 square meters provide enough space for productive thoughts. Air-conditioning, sound-insulating windows, WLAN and LAN and a conference telephone create a comfortable and convenient working atmosphere. If you wish to work in a more spacious room, please ask for an upgrade to a Business Deluxe Room with 30 to 38 square meters.