Overview of the Event Speaker
Dirk Rockendorf Head of Marketing Aftermarket & Digitalization
Sabrina Stängle Specialist E-Commerce Marketing
Johannes Weisensee Head of Engagement Marketing & Campaigns - Central Europe
Michael Magnussen Head of E-Commerce
Susanne Trautmann Growth Strategist
Pascal Willi Head of Digital
Niklas Stephan Senior eBusiness Manager
Heike Seltmann Group Director Sales
Wolfgang Weinkum Global Director Sales and Marketing Operations
Sandra Babic Regional Marketing Manager Northern-Eastern Europe
Alexander Biesalski Managing Partner BIESALSKI & COMPANY, Board bvik
Andreas Hart Head of eCommerce
John Robert Fritzsch Head of Digital Commerce
Bastian Pfaff E-Business Manager
Thomas Höllbacher Managing Director Austria
Patrick Lis Director eBusiness
Robert Seidt E-Business Solution Architect
Prof. Dr. Alexander Decker ist Professor für Konsumgütermarketing und Digitale Medien an der Technischen Hochschule Ingolstadt – THI Business School. Dort ist er auch Leiter des Masterstudiengangs Marketing / Vertrieb / Medien. Zudem ist er Gründer und Geschäftsführer der Beratung Seward’s Folly. Zuvor war er über 15 Jahre in führenden CRM-Positionen in der Beratung (CRM Group / Vectia), bei Premiere Fernsehen GmbH (heute Sky Deutschland) und bei Nestlé Deutschland AG tätig. Dort war er u.a. verantwortlich für die Konzeption und die Umsetzung des Nestlé Marktplatzes, der ersten Social Commerce Plattform eines Lebensmittelherstellers. Als anerkannter CRM und Digital Management Experte ist er Autor diverser Fachpublikationen und Referent bei zahlreichen Fachveranstaltungen.
Christian Jacob Head of Marketing
Olaf Mörk Owner | B2B Marketing Consulting | Author | Speaker
Sven Bedö Head of Global Marketing
Barnabas Szantho Global Head of Marketing & Member of the Digital Unit Management
Heinz-Georg Geissler Director Customer Journey
Christian Filipcic Vice President Inside Sales
Ji-Hyun Ahn Senior Marketing Manager, Demand Generation Germany
Yurdanur Marangoz-Yesilirmak Head of Presales Germany
Hans-Christian Brandt Senior Consultant Digital Marketing
Yves Naumann Senior Consultant Digital Marketing
Michael Wolfframm Director Digital Experience and Business
Laura Hassels Platform Consultant
Arjen Soetekouw Strategic Accounts Director
Timmo Köhler Founder & Managing Partner
Sebastian Stang General Manager EMEA
Daniel Klumpp Business Development
Sebastian Graff IT Consultant & Project Manager eBusiness Solutions
Lucas Kronibus Managing Director DACH
Dr. Maximilian Schwefer Senior Manager, EMEA Industry Advisor for Manufacturing, Automotive, and Energy
Mathias Kossmann Head of Engagement & E-Commerce
Markus Grüneberg Head of Industry Solutions - EMEA Central
Marie-Anne Keller Digital Marketing Expert
Ronald Schulz Head of Data & Content Driven Services
Michael Kunze Senior Software Architect
Marc Graebner Senior Director, Global Sales
The years 2020 and 2021 brought a huge surge in digitization as a result of the pandemic and have permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.
What lessons can be learned from this for marketing and digital business in 2022?
- Data Driven Business
- Product Data
- Omnichannel Orchestration
- Dealer Integration
- Digital Lead Generation
- Marketing & Sales Automation
- Digital Buyer Journey & Customer Experience
- Online Customer Events
- Digital Ecosystems
Circle of Participants
- Managing Director / Head of Marketing/CMO
- Head of E-Business/ Digital Business
- Head of E-Commerce
- Head of Digital Sales
- Head of Digital Marketing
This offer is aimed at vaccinated responsible persons from corporations and medium-sized businesses. Due to the dynamic development, all persons are expected to be tested on site.
Hotel Palace Berlin
Budapester Str. 45, Berlin
The Hotel Palace Berlin is the perfect starting point for your business trip to the German capital as it lies in the heart of City West just a few stops from Berlin’s fairgrounds. Attentive and discrete employees, a breakfast buffet rich in variety and comfortable, generous and functional rooms and suites make your stay at our business hotel a special experience. With 17 modern meeting and event rooms on 2,600 square meters, our hotel is very popular with event planners. All in all, the Hotel Palace Berlin offers 278 rooms and suites, including the Royal Suite on 240 square meters.
Business travellers find a perfect working environment in our Business Rooms with the latest technology: 24 to 28 square meters provide enough space for productive thoughts. Air-conditioning, sound-insulating windows, WLAN and LAN and a conference telephone create a comfortable and convenient working atmosphere. If you wish to work in a more spacious room, please ask for an upgrade to a Business Deluxe Room with 30 to 38 square meters.
Let's go to the...
Pier 13, Tempelhofer Damm 227
On the evening of the first day of the event, we traditionally invite you to a joint networking dinner in one of the most beautiful locations in the capital. Together we will end the day with cool drinks and delicious food in a relaxed atmosphere.
About the location
Pier 13 is located in the center of the historic Tempelhofer Binnenhafen, which emphasizes its old industrial character after extensive renovation. Surrounded by the newly created marina and the old warehouse building, Pier 13 offers an ideal setting for relaxed networking with excellent gastronomy.
CoreMedia is the digital experience and content management engine behind today’s most recognized online brands. CoreMedia Content Cloud is a flexible, composable Digital Experience Platform (DXP) built on an agile CMS and advanced DAM. It enables leaders in all industries to orchestrate personalized experiences, then deliver them to any channel – reliably, efficiently, and at enterprise scale. Marketers, salespeople, and developers can collaborate and efficiently create cross-channel experiences that drive customer engagement, increase loyalty, improve brand visibility for well-known global luxury brands, among others, and drive sales. Leading global B2C companies – including LVMH, Deckers Brands, Under Armour, Luxottica, PVH Corp, and Finnair – and major B2B firms – including Claas, Emerson and DMG Mori – create world-class digital experiences with CoreMedia. We are a company of visionaries, trusted advisors and passionate experts. For further information please click here