Strategy Summit B2B Marketing & E-Commerce
11. - 12. May 2022


Overview of the Event Speaker

Dirk Rockendorf Head of Marketing Aftermarket & Digitalization

Thomas Hinsberger Head of Digital MarCom & Marketing Technology

Fabian Ertinger Head of Digital Marketing

Michael Magnussen Head of E-Commerce

Pascal Willi Head of Digital Commerce | Elektro-Material AG

Niklas Stephan Senior eBusiness Manager

Thomas Höllbacher Managing Director | UDO BÄR GmbH (Austria)

Wolfgang Weinkum Global Director Sales and Marketing Operations

Andreas Hart Head of eCommerce

Lutz Klaus Owner

Patrick Lis Director eBusiness
Prof. Dr. Alexander Decker Head of Marketing / Sales / Media

Prof. Dr. Alexander Decker ist Professor für Konsumgütermarketing und Digitale Medien an der Technischen Hochschule Ingolstadt – THI Business School. Dort ist er auch Leiter des Masterstudiengangs Marketing / Vertrieb / Medien. Zudem ist er Gründer und Geschäftsführer der Beratung Seward’s Folly. Zuvor war er über 15 Jahre in führenden CRM-Positionen in der Beratung (CRM Group / Vectia), bei Premiere Fernsehen GmbH (heute Sky Deutschland) und bei Nestlé Deutschland AG tätig. Dort war er u.a. verantwortlich für die Konzeption und die Umsetzung des Nestlé Marktplatzes, der ersten Social Commerce Plattform eines Lebensmittelherstellers. Als anerkannter CRM und Digital Management Experte ist er Autor diverser Fachpublikationen und Referent bei zahlreichen Fachveranstaltungen.

Christian Jacob Head of Marketing


The years 2020 and 2021 brought a huge surge in digitization as a result of the pandemic and have permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.  

What lessons can be learned from this for marketing and digital business in 2022?

Key Topics

  • Data Driven Business
  • Product Data
  • Omnichannel Orchestration
  • Dealer Integration
  • Digital Lead Generation
  • Marketing & Sales Automation
  • Digital Buyer Journey & Customer Experience
  • Online Customer Events
  • Digital Ecosystems

Circle of Participants

  • Managing Director / Head of Marketing/CMO
  • Head of E-Business/ Digital Business
  • Head of E-Commerce
  • Head of Digital Sales
  • Head of Digital Marketing

Speakers & Agenda

For more information on our agenda, topics and speakers please visit our

German event page

… or get in touch with us directly via our contact form or simply give us a call.

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Contact persons

Event Location

Hotel Palace Berlin

Budapester Str. 45, Berlin

The Hotel Palace Berlin is the perfect starting point for your business trip to the German capital as it lies in the heart of City West just a few stops from Berlin’s fairgrounds. Attentive and discrete employees, a breakfast buffet rich in variety and comfortable, generous and functional rooms and suites make your stay at our business hotel a special experience. With 17 modern meeting and event rooms on 2,600 square meters, our hotel is very popular with event planners. All in all, the Hotel Palace Berlin offers 278 rooms and suites, including the Royal Suite on 240 square meters.

Business travellers find a perfect working environment in our Business Rooms with the latest technology: 24 to 28 square meters provide enough space for productive thoughts. Air-conditioning, sound-insulating windows, WLAN and LAN and a conference telephone create a comfortable and convenient working atmosphere. If you wish to work in a more spacious room, please ask for an upgrade to a Business Deluxe Room with 30 to 38 square meters.