Strategy Summit B2B Marketing & E-Commerce
11. - 12. May 2022


Overview of the Event Speaker

Dirk Rockendorf Head of Marketing Aftermarket & Digitalization

Sabrina Stängle Specialist E-Commerce Marketing

Johannes Weisensee Head of Engagement Marketing & Campaigns - Central Europe

Michael Magnussen Head of E-Commerce

Susanne Trautmann Innovation Growth Strategist

Pascal Willi Head of Digital

Niklas Stephan Senior eBusiness Manager

Heike Seltmann Chief Sales Officer (CSO)

Wolfgang Weinkum Global Director Sales and Marketing Operations

Sandra Babic Regional Marketing Manager Northern-Eastern Europe

Alexander Biesalski Managing Partner BIESALSKI & COMPANY, Board bvik

Andreas Hart Head of eCommerce

John Robert Fritzsch Head of Digital Commerce

Bastian Pfaff E-Business Manager

Thomas Höllbacher Managing Director Austria

Patrick Lis Director eBusiness

Robert Seidt E-Business Solution Architect
Prof. Dr. Alexander Decker Head of Marketing / Sales / Media

Prof. Dr. Alexander Decker ist Professor für Konsumgütermarketing und Digitale Medien an der Technischen Hochschule Ingolstadt – THI Business School. Dort ist er auch Leiter des Masterstudiengangs Marketing / Vertrieb / Medien. Zudem ist er Gründer und Geschäftsführer der Beratung Seward’s Folly. Zuvor war er über 15 Jahre in führenden CRM-Positionen in der Beratung (CRM Group / Vectia), bei Premiere Fernsehen GmbH (heute Sky Deutschland) und bei Nestlé Deutschland AG tätig. Dort war er u.a. verantwortlich für die Konzeption und die Umsetzung des Nestlé Marktplatzes, der ersten Social Commerce Plattform eines Lebensmittelherstellers. Als anerkannter CRM und Digital Management Experte ist er Autor diverser Fachpublikationen und Referent bei zahlreichen Fachveranstaltungen.

Christian Jacob Head of Marketing

Olaf Mörk Owner | B2B Marketing Consulting | Author | Speaker

Sven Bedö Head of Global Marketing

Barnabas Szantho Global Head of Marketing & Member of the Digital Unit Management

Heinz-Georg Geissler Director Customer Journey

Christian Filipcic Vice President Inside Sales

Ji-Hyun Ahn Senior Marketing Manager, Demand Generation Germany

Yurdanur Marangoz-Yesilirmak Head of Presales Germany

Hans-Christian Brandt Senior Consultant Digital Marketing

Yves Naumann Senior Consultant Digital Marketing

Michael Wolfframm Director Digital Experience and Business

Laura Hassels Platform Consultant

Arjen Soetekouw Strategic Accounts Director

Timmo Köhler Founder & Managing Partner

Sebastian Stang General Manager EMEA

Daniel Klumpp Business Development

Sebastian Graff IT Consultant & Project Manager eBusiness Solutions

Lucas Kronibus Managing Director DACH

Dr. Maximilian Schwefer Senior Manager, EMEA Industry Advisor for Manufacturing, Automotive, and Energy

Mathias Kossmann Head of Engagement & E-Commerce

Markus Grüneberg Sr. Named Account Manager

Marie-Anne Keller Digital Marketing Expert

Ronald Schulz Head of Data & Content Driven Services

Michael Kunze Senior Software Architect

Marc Graebner Senior Director, Global Sales


The years 2020 and 2021 brought a huge surge in digitization as a result of the pandemic and have permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.  

What lessons can be learned from this for marketing and digital business in 2022?

Key Topics

  • Data Driven Business
  • Product Data
  • Omnichannel Orchestration
  • Dealer Integration
  • Digital Lead Generation
  • Marketing & Sales Automation
  • Digital Buyer Journey & Customer Experience
  • Online Customer Events
  • Digital Ecosystems

Circle of Participants

  • Managing Director / Head of Marketing/CMO
  • Head of E-Business/ Digital Business
  • Head of E-Commerce
  • Head of Digital Sales
  • Head of Digital Marketing

This offer is aimed at vaccinated responsible persons from corporations and medium-sized businesses. Due to the dynamic development, all persons are expected to be tested on site.

Speakers & Agenda

For more information on our agenda, topics and speakers please visit our

German event page

… or get in touch with us directly via our contact form or simply give us a call.

Contact form


Contact persons

Event Location

Hotel Palace Berlin

Budapester Str. 45, Berlin

The Hotel Palace Berlin is the perfect starting point for your business trip to the German capital as it lies in the heart of City West just a few stops from Berlin’s fairgrounds. Attentive and discrete employees, a breakfast buffet rich in variety and comfortable, generous and functional rooms and suites make your stay at our business hotel a special experience. With 17 modern meeting and event rooms on 2,600 square meters, our hotel is very popular with event planners. All in all, the Hotel Palace Berlin offers 278 rooms and suites, including the Royal Suite on 240 square meters.

Business travellers find a perfect working environment in our Business Rooms with the latest technology: 24 to 28 square meters provide enough space for productive thoughts. Air-conditioning, sound-insulating windows, WLAN and LAN and a conference telephone create a comfortable and convenient working atmosphere. If you wish to work in a more spacious room, please ask for an upgrade to a Business Deluxe Room with 30 to 38 square meters.

Networking Dinner

Let's go to the...

Pier 13, Tempelhofer Damm 227

On the evening of the first day of the event, we traditionally invite you to a joint networking dinner in one of the most beautiful locations in the capital. Together we will end the day with cool drinks and delicious food in a relaxed atmosphere.

About the location

Pier 13 is located in the center of the historic Tempelhofer Binnenhafen, which emphasizes its old industrial character after extensive renovation. Surrounded by the newly created marina and the old warehouse building, Pier 13 offers an ideal setting for relaxed networking with excellent gastronomy.


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Leading global B2C companies – including LVMH, Deckers Brands, Under Armour, Luxottica, PVH Corp, and Finnair – and major B2B firms – including Claas, Emerson and DMG Mori – create world-class digital experiences with CoreMedia. We are a company of visionaries, trusted advisors and passionate experts.

For further information please click here