Strategy Summit B2B Marketing & E-Commerce
18. - 19. May 2021




Stephan Wenger Marketing Manager

Andreas Timm Sales Manager

Stefan Schempp Director Online and E-Commerce

Dominik Schulz Director Digital Business & E-Commerce

Andreas Hack Head of Regional Marketing

Christian Berndt Managing Director

Jochen Werne Chief Development & Chief Visionary Officer

Max Schubert Head of B2B Marketing Germany

José Manuel Gavilanes Head of Digital Sales and Experience

Andreas Hart Head of eCommerce

Carsten Sichler Head of Marketing & Communications

Christian Jacob Head of Marketing

Rene Becker Leiter e-Sales & e-Services

Sven Bedö Head of Global Marketing

Benjamin Lange Senior Enterprise Account Executive

Florian Schwendner Director Partner Management Central Europe

Martin Gindler Digital Experience Platform

Michael Wolfframm Director Digital Experience and Business

Daniela Stehle Presales Commerce

Florian Penninger Presales Commerce

Jakob Braun Presales Marketing

Nicolas Buchalik Marketing Manager

Gisela Mainberger Lead Digital Customer Platforms - Heraeus Precious Metals

Silke Lang bvik board member & Head of Marketing Mobile Hydraulics Bosch Rexroth AG

Ann-Katrin Rieser Head of Marketing & Corporate Communications

Pascal Willi Head of Digital Commerce


2020 has brought a huge surge in digitization as a result of the pandemic and has permanently changed the framework conditions for B2B marketing and digital business. This has once again accelerated the strong market dynamics, which are manifested, for example, in changed buyer behavior and in market-dominating platforms and ecosystems. At the same time, many companies in B2B have been able to benefit from strong demand even in times of Corona, eCommerce has brought revenue growth in numerous companies. Well-established processes and efficient digital sales channels are the prerequisites for this success.  

What lessons can be learned from this for marketing and digital business in 2021? 

Key Topics

  • Data Driven Business
  • Product Data
  • Omnichannel Orchestration
  • Dealer Integration
  • Digital Lead Generation
  • Marketing & Sales Automation
  • Digital Buyer Journey & Customer Experience
  • Online Customer Events
  • Digital Ecosystems

Circle of Participants

  • Managing Director / Head of Marketing/CMO
  • Head of E-Business/ Digital Business
  • Head of E-Commerce
  • Head of Digital Sales
  • Head of Digital Marketing

All information about topics, speakers and agenda on our German event page:

Strategiegipfel B2B