Strategy Summit B2B Sales & Key Account Management
6. - 7. October 2026

Speakers

Overview of the Speakers


Rouven Korreik Head of Key Account Management

Thomas Herzog Head of international Key Account Management VAN

Jan-Wolf Baake Head of Sales Business Customers

Maximilian Schäfer Head of Sales

Jörg Gehrmann Vice President Sales BU Industrial & Public

Udo Reitz Head of Global Sales Excellence

Markus Steppich Head of Business Development & Sales Intelligence

Carsten König Senior Manager Key Accounts & Digital Products

Michael H. Buchbauer Managing Director

Kristian Brandt Global Process Owner Sales

Markus Seydaack Head of Sales

Lennardt Söhngen Head of Digital Products, Service Management

Daniel Mann Director Sales

About the Conference

The dynamics of B2B sales are constantly increasing—driven by new technologies, changing customer requirements, and increasing competitive pressure. Sustainable order intake, effective change management, and consistent transformation of the sales organization are therefore at the top of the agenda. Cross-selling and customer loyalty are becoming just as important as value-oriented sales approaches that create real added value for customers. Digital tools, modern CRM systems, and the use of artificial intelligence open up new opportunities, but at the same time require trust, efficiency, and new skills. Restructuring and reorganization are becoming key success factors, especially in light of staff shortages and rising expectations for effectiveness and speed. It will be crucial to find the right balance between people and technology, strategy and implementation—while breaking down silos, connecting teams, and designing the entire customer journey for the future.

Key Topics

  • Sustainable order intake
  • Digital transformation
  • Restructuring in sales
  • Artificial intelligence and emotion
  • Cross-selling & customer loyalty
  • Staff shortages and efficiency in sales

Target Audience

  • Director Sales
  • Head of Global Key Account Management
  • Director Business Development
  • Project Manager CRM Implementation
  • Head of Inside Sales
  • Head of Field Sales

Speakers & Agenda

For further Information please visit our German event page or get in touch with us directly.

Event Location

Steigenberger Airport Hotel Berlin

Willy-Brandt-Platz 3, 12529 Schönefeld, Deutschland

The Steigenberger Airport Hotel Berlin welcomes you to a prime location, directly at the terminal of the new Berlin Brandenburg Airport BER, just a few meters from the train station (ICE/S-Bahn connection).
The top address for your business or event. With twelve meeting rooms and high-speed WiFi throughout the hotel, the hotel and its conference center are the ideal event location at the airport for events with up to 300 participants.
With excellent public transport connections, you can reach Berlin city center in less than 30 minutes with more than ten connections per hour. The hotel is quick and easy to reach thanks to its direct motorway connection (A113).

The 322 modern and comfortably furnished hotel rooms and suites ensure relaxation and tranquility amid the hustle and bustle of the airport. You can also enjoy numerous amenities such as flat-screen TV, air conditioning, safe, minibar, coffee and tea making facilities, and Wi-Fi.

In our restaurant, you can start the day refreshed with our Steigenberger breakfast. The breakfast buffet offers a wide selection of national and international dishes and a rich variety of fresh juices. With around 250 seats, the élise Restaurant & Bar offers a selection of international dishes in addition to well-known regional delicacies. Let our bartender spoil you with delicious cocktails and drinks at the lobby bar.

Networking Dinner

Let's go to the...

Pier 13, Tempelhofer Damm 227

On the evening of the first day of the event, we traditionally invite you to a joint networking dinner in one of the most beautiful locations in the capital. Together we will end the day with cool drinks and delicious food in a relaxed atmosphere.

About the location

Pier 13 is located in the center of the historic Tempelhofer Binnenhafen, which emphasizes its old industrial character after extensive renovation. Surrounded by the newly created marina and the old warehouse building, Pier 13 offers an ideal setting for relaxed networking with excellent gastronomy.

Partner

Cooperation Partner