B2B Sales & Key Account Management
12. - 13. November 2019


Overview of the Event Speaker

Stephan Best Head of Sales and Marketing

Matthias Kaulisch-Schneeweiß Sales Manager Northeast Region

Martin Schleipfer Expert Product Champion, SAP Sales Cloud GTM EMEA

Prof. Dr. Nikolas Beutin Customer Practice Leader PwC Europe

Philipp Seegert Business Development Manager

Dr. Diana Schindler Marketing Manager

Stephan Wenger Senior Marketing Manager

Sebastian Springer Head of Global CRM

Christian Sieg Country Director Nordic

Lars Reich Executive Vice President Sales & Marketing - Feintool U.S. Operations, Inc.

Sabina Mierzowski Marketing Manager

Jens Kleine Digital Sales & Marketing Expert, International B2B Marketing

Oliver Kaufhold Senior Sales Consultant

Peter Bruhn Vice President Digital Transformation

Sascha Karhöfer Global Category Manager

Sarah Isele Sales Consultant

Dietmar Huber Director Global KAM/Sales EMEA-LATAM

Markus Hartung Director, Head of Sales EMEA - BL Catalysts

Markus Halbig Head of Sales & New Business Development

Prof. Dr. Johannes Habel Associate Professor of Marketing, University of Houston, USA

Heinz-Georg Geissler Chief Sales Officer

Fabian Ertinger Head of Data and Media Management

Dr. Beatrice Ermer Senior Manager Global Marketing

Christian Claus Head of Sales

Philippe Buess Customer Success Director

Hans-Peter Klug Senior Strategic Consultant

Optimize business models and sales processes in B2B

The B2B sales is about to change greatly. Today grown customer relationships guarantee success but tomorrow new customer demands can endanger already existing business models. What does that mean for sales? Which competences does B2B sales require in the future? How do chances of the digitization apply to the own sales model? And what does customer orientation, CRM and Sales Excellence mean in the market field of today? Many case studies show what successful B2B sales means at our strategy summit in Berlin.

Key Topics

  • Reorganization & restructuring of the sales organization
  • Leadership & Change Management
  • Multi- & Omnichannel Distribution
  • CRM & Sales Excellence
  • KAM Concepts
  • Industry 4.0 & IoT
  • Incentives & Recruiting
  • Coaching & E-Learning
  • Pricing Strategy & Value Based Selling
  • KI & Big Data

Target Audience

  • Head of Sales / Chief Sales Officer
  • Head of Sales Force
  • Head of Sales Organization
  • Head of Key Account Management


For further information please visit our German event page 

German Event Page


…or get in touch with us directly:



Mövenpick Hotel

Mövenpick Hotel Berlin, Schöneberger Straße 3, 10963 Berlin

Mövenpick Hotel Berlin is a 4-star hotel located in the city centre of Berlin near the Anhalter Bahnhof S-Bahn train station and Berlin’s famous public square, Potsdamer Platz. Various sights and museums are close by, including Brandenburger Tor which can be reached by train in five minutes.  The hotel is approximately 25 minutes from Berlin Tegel Airport (TXL), while the smaller Berlin Schönefeld Airport is around 35 minutes away.

For further information please click here



Evening Event

Puro Sky Lounge

Europa-Center, Tauentzienstraße 9-12, 10789 Berlin, Deutschland

The Puro Sky Lounge is one of the highest and most elegant Sky Lounges Berlin has to offer. Guests enjoy the legendary 360° view of the western part of the capital. On the 20th floor of the Europa Center, the glass-walls allow a one-of-a-kind view over the Zoo, Tiergarten and Kurfürstendamm. Dark wood and black couches give the lounge its VIP-flair. Whether it’s a World Cup game, German movie awards or a strategy summit, the Puro and its lounge ambience with a unique view pose as a popular event location.


Cooperation Partner