B2B Marketing
16. / 17. November 2020


Overview of the speakers

Silke Lang bvik board member and Head of Marketing Mobile Hydraulics

Katrin Erhardt Project Management Marketing Automation IT

Carsten Sichler Head of Brand and Marketing Communications

Bernhard Falch Head of Digital Marketing & Sales

Dr. Beatrice Ermer Senior Manager Strategic Marketing (B2B)

Chris Eberl independent coach, lecturer, entrepreneur and founder

Wiegand Binder Project Management Marketing Automation

Denny Witt Leiter Business Relations, Philip Morris GmbH

Wolfgang Weinkum Global Director Sales and Marketing Operations

Lutz Klaus Owner

Jens Kleine Digital Sales Lead B2B - International

Christian Jacob Head of Marketing

Michael Stenberg Head of Digital Marketing

Dirk Rockendorf Head of Marketing Aftermarket & Digitalization

Claudia Siebert Director Strategic Content Planning

Key Topics

  • Business Transformation & Marketing Strategy
  • Agile Marketing
  • Customer Experience & Customer Journey
  • Digital Customer Engagement
  • Marketing Automation
  • Lead Management
  • Digital Transformation & Change Management
  • Content Marketing & Storytelling
  • Multichannel Management
  • Data Driven Marketing
  • Big Data & AI
  • Viral & Influencer Marketing

Circle of Participants

  • CMO / Head of Marketing
  • Head of Digital Marketing
  • Head of Social Media
  • Senior Marketing Managers with Budget Responsibility

Agenda to follow shortly…





Mövenpick Hotel

Mövenpick Hotel Berlin, Schöneberger Straße 3, 10963 Berlin

Mövenpick Hotel Berlin is a 4-star hotel located in the city centre of Berlin near the Anhalter Bahnhof S-Bahn train station and Berlin’s famous public square, Potsdamer Platz. Various sights and museums are close by, including Brandenburger Tor which can be reached by train in five minutes.  The hotel is approximately 25 minutes from Berlin Tegel Airport (TXL), while the smaller Berlin Schönefeld Airport is around 35 minutes away.

For further information please click here


Evening Event


Julie-Wolfthorn-Straße 1, 10115 Berlin, Deutschland

The event location Wartehalle in Berlin Mitte, in the heart of the capital, is an innovative venue for top-class events. On an area of 450m² in the historic station monument, the location offers the best conditions for conferences, gala events, weddings and product presentations in a contemporary loft atmosphere.
It is an attractive opportunity for events of all kinds! For guests who enjoy comfort, good service and a special ambience.

Further details can be found under: www.wartehalle-berlin.com


Cooperation Partner

I book a spot as…