Strategy Summit B2B E-Commerce & E-Business
16. - 17. November 2020



Overview of the speakers

Ales Drabek Chief Digital & Disruption Officer

Mathias Bösch Head of Digital Business

Martin Groß-Albenhausen Deputy Managing Director

Michael Stenberg Head of Digital Marketing

Christoph Hertz Co-Founder, CEO

John Robert Fritzsch Global Program Manager Digital Commerce

Andreas Huber Chief Commercial Officer

Christian Kimmich Project Management CRM & Online Shop

Heiko Onnen Managing Director

Bastian Pfaff E-Business Manager

Uwe Wetterau Consultant Digital Commerce

Melanie Gipp Senior Marketing Manager DACH

Laura Hesse Design Sprint Facilitator & Product Designer

Arjen Soetekouw Strategic Accounts Director

Matthias Walter Founder & Digital Ecosystem Architect,
Catalin Dumitras Principal Cloud Architect

He’s been with Pentalog for 7 years and in IT for 14. For large portion of those 7 years he has lead e-commerce IT teams working for big brands in Europe.

Currently, he’s the Principal Cloud Architect in the “Customer Devops” department focusing on AWS where:
– He regularly discusses with clients about their needs, goals & challenges
– He advises on what technologies can help customers, teams
– He creates technical visions (solution designs)
– He runs the cloud mentoring program

John Nitschke Director Enterprise Sales

Peter Mielke VP Sales Nordics

Digital sales channels, marketplaces & business models in B2B

Online sales in B2B are growing strongly, as recent studies confirm. Nevertheless, the requirements for a successful and sustainable e-business strategy in B2B remain much more complex than in the B2C market. Many industries are characterised by uncertainty regarding future framework conditions: Given the platform economy and the dominance of large online pure players, will we change distribution channels and value chains? How can new business models, products and services be successfully implemented in such an environment? At the strategy summit you will gain insight into the strategies of more than 20 manufacturers, retailers and pioneers of B2B e-commerce. Expand your network and advance your e-business!

Key Topics

  • E-Commerce & Omnichannel distribution
  • E-Commerce in multi-level distribution models
  • Dealer integration
  • B2B marketplaces
  • Platform economy
  • E-Business Roadmap
  • Product-Information-Management (PIM)
  • B2B store solutions
  • Digital Touchpoints & Customer Journey
  • E-Commerce & IoT
  • Industry 4.0

Circle of Participants

  • Head / Managing Director Marketing
  • Head / Managing Director Sales
  • Head of E-Business
  • Head of E-Commerce
  • Head of Business Development
  • Head of B2B


For further information please visit our German event page 

German Event Page


…or get in touch with us directly:



Cooperation Partner