B2B E-Commerce & E-Business
12. / 13. November 2019


Overview of the Event Speaker

Michael Kaletta-von Berg Head of Digital Business

Peter Bruhn Vice President Digital Transformation

Dirk Ewers Head of eCommerce

Martin Groß-Albenhausen Deputy Managing Director

Malte Haase Head of Online Marketing

Andreas Huber Head of BRACK.CH Business

Michél-Philipp Maruhn CEO & Founder

Patrick Renger Strategic Account Executive

Matthias Schneider Chief Digital Officer (CDO)

Stephan Schnück Division Manager Zentek Digital

Christian Sieg Country Director Nordic

Yannick Sonnenberg Digital Innovation Lead Henkel X

Stephan Wenger Senior Marketing Manager

Sebastian Wiese Managing Director/CTO

Dominik Wollenschein Senior Consultant

Digital sales channels, marketplaces & business models in B2B

Online sales in B2B are growing strongly, as recent studies confirm. Nevertheless, the requirements for a successful and sustainable e-business strategy in B2B remain much more complex than in the B2C market. Many industries are characterised by uncertainty regarding future framework conditions: Given the platform economy and the dominance of large online pure players, will we change distribution channels and value chains? How can new business models, products and services be successfully implemented in such an environment? At the strategy summit you will gain insight into the strategies of more than 20 manufacturers, retailers and pioneers of B2B e-commerce. Expand your network and advance your e-business!

Key Topics

  • E-Commerce & Omnichannel Distribution
  • E-Commerce in multi-level sales models
  • Dealer integration B2B marketplaces
  • E-Business Roadmap
  • Digital Business Models, Products & Services
  • Product Information Management (PIM)
  • B2B shop solutions
  • Digital Touchpoints & Customer Journey
  • Marketing Automation
  • E-Commerce & IoT/Industry 4.0

Target Group

  • Head / Managing Director Marketing
  • Head / Managing Director Sales
  • Head of E-Business
  • Head of Digital Business
  • Head of E-Commerce
  • Manager Webshop
  • Head of B2B


For further information please visit our German event page 

German Event Page


…or get in touch with us directly:



Mövenpick Hotel

Mövenpick Hotel Berlin, Schöneberger Straße 3, 10963 Berlin

Mövenpick Hotel Berlin is a 4-star hotel located in the city centre of Berlin near the Anhalter Bahnhof S-Bahn train station and Berlin’s famous public square, Potsdamer Platz. Various sights and museums are close by, including Brandenburger Tor which can be reached by train in five minutes.  The hotel is approximately 25 minutes from Berlin Tegel Airport (TXL), while the smaller Berlin Schönefeld Airport is around 35 minutes away.

For further information please click here


Evening Event

Puro Sky Lounge

Europa-Center, Tauentzienstraße 9-12, 10789 Berlin, Deutschland

The Puro Sky Lounge is one of the highest and most elegant Sky Lounges Berlin has to offer. Guests enjoy the legendary 360° view of the western part of the capital. On the 20th floor of the Europa Center, the glass-walls allow a one-of-a-kind view over the Zoo, Tiergarten and Kurfürstendamm. Dark wood and black couches give the lounge its VIP-flair. Whether it’s a World Cup game, German movie awards or a strategy summit, the Puro and its lounge ambience with a unique view pose as a popular event location.


Cooperation Partner

IT4Retailers distribuiert auf allen Kanälen (print, online, und Newsletter) mit relevanten, investitionsbegründenden Inhalten. Die Redaktion unterstützt den Handel bei seinen strategischen Planungen wie auch im alltäglichen operativen Handeln. IT4Retailers versorgt die Leser mit aktuellen Informationen und unternehmensrelevanten Analysen aus folgenden Bereichen: eCommerce, Sicherheit, POS, ERP, Warenwirtschaft, Zahlungssysteme, Mobile, Hardware, Software, SCM, Kommunikation, Netzwerk sowie Drucker & Displays. Experten aus der Community kommentieren zudem dynamische technologische Entwicklungen und befördern den Diskurs. IT4Retailers ist die Transmissionsplattform zwischen den Entscheidern im Handel und den begleitenden IT-Dienstleistern im deutschsprachigen Raum (DACH).

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