B2B E-Commerce & E-Business
15. / 16. May 2018

Chances and challenges in B2B E-Business

E-Business and digitization are gaining more importance in B2B also. The amount of sales generated by E-Commerce is constantly growing. Global player like Amazon are waiting in the German B2B market also to profit from this trend. Manufacturers as well as wholesalers are demanded to expand their own E-Business activities. How E-Business is integrated in existing sales structures and which technical requirements are necessary for that, you will get to know at our strategy summit in Berlin.



08:15 - 09:00


09:00 - 09:10

Prof. Dr. Johannes Habel Associate Professor and Co-Director of the Hidden Champions Institute (HCI)
Lutz Klaus Owner
Sebastian Krzonkalla Director Event Production

Digital Transformation in B2B Sales

09:10 - 09:25

Prof. Dr. Johannes Habel Associate Professor and Co-Director of the Hidden Champions Institute (HCI)

Data Based Analysis. How Much Room is Left next to Amazon & Others?

09:25 - 09:40

Erik Meierhoff Head of B2B Business

Multichannel Distributor after 75 Years Direct Sales

09:40 - 10:10

Florian Gmeinwieser Head of Digital Business West
Florian Gmeinwieser Head of Digital Business West

In 20015 Florian Gmeinwieser became Head of digitale Business at Hilti. supports Hilti market organisations over western Europe with the digital transformation as well as the integration of digital into their main strategic communication concepts and strategies. After his diploma as business economist he initially worked as Special Features Director at Wallpaper* in London. Early 2000 he landed a job as Etat Director at 12snap relating to the mobile sector. Next important steps of his career were Creative Director at Mindmatics and Head of Mobile at OMD before joining the plan.net group in 2005 were he took over head of mobile worldwide. Florian Gmeinwieser is considered one of the most successful pathfinders of mobile marketing in Europe and shares his know-how and knowledge not only to students as lecturer at the University of Leipzig and the DDA, but also as guest speaker in great demand at many events relevant to the sector.

EXPERTEN PANEL: Siting and Outlook B2B E-Business

10:10 - 10:30

Martin Leusmann Managing Director Distribution
Prof. Dr. Johannes Habel Associate Professor and Co-Director of the Hidden Champions Institute (HCI)
Martin Unger MD & CTO
Erik Meierhoff Head of B2B Business


10:30 - 10:50

Mobile Commerce & Social Media in B2B

10:50 - 11:20

Michael Pietsch Client Partner eCommerce

The Future of Commerce: How Innovation and Trends Influence Global Markets

10:50 - 11:20

Stefan Herold CEO

NETWORKING: Meeting With Peers and Experts

11:30 - 12:30

WORKSHOP: How to Find The Right E-Commerce-Plattform

11:40 - 12:30

Mirko Weinandy Senior Account Executive
Daniel Brodkorb EVP Commerce
Daniel Brodkorb EVP Commerce

Daniel Brodkorb, bei mgm seit vielen Jahren verantwortlich für den Bereich Commerce, beschäftigt sich seit 1990 mit Lösungen für B2B und B2C. Schon zu Beginn seiner IT Karriere hat er beim damaligen Computer-Hersteller Compaq gelernt, dass nur eine durchgängige Prozess- und Systemlandschaft nachhaltig für eine konsequente Ausrichtung des Vertriebs auf den Kunden und damit für Geschäftserfolg sorgt. Seit 10 Jahren betreut er SAP Hybris Commerce Projekte in Deutschland und International – zuletzt aktiv bei der Kaspi-Bank in Kasachstan.


12:30 - 13:30

NETWORKING: Meeting With Peers and Experts

13:30 - 15:30

WORKSHOP: CPQ & Virtual Reality – Next Generation Solutions for Complex Products

13:40 - 14:30

Sven Vorreiter Head of Sales Intralogistic

WORKSHOP: Agile PIM – process oriented PIM-Strategy

14:40 - 15:30

Michael Ochtrop Principal Consultant

Digital Requests for direct and indirect B2B Business

15:40 - 16:10

Martin Leusmann Managing Director Distribution

ESIS – Updating Festo‘s, Sick‘s and SEW-Eurodrive‘s Initiative to Increase Attractiveness of Shop Solutions

15:40 - 16:10

Uwe Zurth Head of Customer Integration

ESIS II (Vertiefung) - ESIS als Teil der HERMA E-Commerce Strategie

16:15 - 16:45

Stefan Schempp Director Online and E-commerce

Integrating E-Business in Existing Sales Processes

16:15 - 16:45

Peter Dußling Head of Digital Sales

NETWORKING: Meeting With Peers and Experts

17:00 - 18:30


17:10 - 18:00

Digitalisation & E-Business als Prozess: Strategie, Umsetzung & Weiterentwicklung

18:40 - 19:10

Rüdiger Felleisen Head of eBusiness


19:30 - 22:00


08:15 - 08:45

Analytics Enhancing E-Commerce

08:45 - 09:15

Anna Horst Head of GDT-BEA

Using Online Videos To Create A Brand Identity With a Small Budget

08:45 - 09:15

Ingo Moeller Head of Marketing and Communications

Data Driven Marketing in B2B

09:20 - 09:50

Simon Werner Head of E-commerce

How the Mittelstand can drive the next wave of tech innovation in industry

09:20 - 09:50

> The next frontier for innovation will be in a hybrid environment between online and offline
> Skillset required to succeed in this environment
> Combining new and established players
> Some examples of how WATTx is doing this

Katarzyna Jereczek Senior Venture Developer

NETWORKING: Meeting With Peers and Experts

10:00 - 12:30

WORKSHOP: More Success with Product Core Data

10:05 - 10:55

Stefan Wagner Managing Director

WORKSHOP: E-Commerce in After Sales Market

11:05 - 11:55

Goal– and KPI-Definitions Along The Customer Journey

12:35 - 13:05

Bernhard Falch Head of Online Marketing

Lead Generation & Conversions in B2B E-Commerce

12:35 - 13:05

Christian Batz Head of E-Commerce


13:05 - 14:05

NETWORKING: Meeting With Peers and Experts

14:05 - 15:35

PINPOOLS – Digital Shopping

15:40 - 16:10

Alexander Lakemeyer Managing Director/ CEO

Global Benchmarks

16:10 - 16:40

Sebastian Wiese Chief Digital Officer


16:40 - 17:00

Prof. Dr. Johannes Habel Associate Professor and Co-Director of the Hidden Champions Institute (HCI)
Lutz Klaus Owner
Sebastian Krzonkalla Director Event Production

Evening Event

Spreespeicher Berlin

Stralauer Allee 2, 10245 Berlin, Deutschland

The historic Spreespeicher, located at Berliner Osthafen, not far from MTV, Universal Music, the Mercedes-Benz-Arena and the East-Side-Gallery, captivates its guests with a stunning view of the Oberbaum Bridge. The unique architecture of this heritage-protected former granary looks back at over 100 years of history, giving the building its individual face.


Titanic Chaussee Hotel

Chausseestraße 30, 10115 Berlin, Deutschland


Intershop is the world’s only independent provider of enterprise solutions for omni-channel commerce. More than 300 large and mid-sized companies around the world already benefit from our expertise. Companies like Hewlett-Packard, BMW, Merck, Würth, Bosch, and Deutsche Telekom, run Intershop solutions for modeling sales processes to suit any organizational structure or business model. In response to increasingly complex e-commerce requirements, Intershop now provides a variety of services that enable customers to leverage the full potential of online selling. Building on extensive industry knowledge, we develop and implement commerce solutions that are tailored to your needs and that allow you to drive the changes in your industry. In other words, Intershop is your ideal partner for every aspect of e-commerce—up to and including full management of your online business.
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