B2B E-Commerce & E-Business
15. / 16. November 2017

Location Contact
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Key Topics

  • B2B E-Commerce strategy & Processes
  • Product-Information-Management (PIM)
  • Product data administration / Product data quality
  • Media- and Digital-Asset-Management
  • B2B-Shop-Solution (decision, implementation)
  • Connection with ERP & CRM Systems > Integration of E-Commerce in an Omnichannel distribution strategy
  • CMS-Systems
  • Connection to dealers & retailers / mobile devices > Analytics, Big Data, Smart Data
  • Catalog and publications (Print, Online)
  • Changes in procurement behavior B2B and their implications for Marketing and Sales
  • Channel of distribution or touch point – E-Commerce between Marketing and Sales
  • Administration of publications
  • Spare parts management

Target Group

  • Head of Marketing
  • Head of Sales
  • Head of E-Business
  • CEO
  • Head of E-Commerce
  • Head of Online

Location

Titanic Chaussee Hotel

Titanic Chaussee Hotel Berlin, Chausseestraße 30, 10115 Berlin

Evening Event

Haus Ungarn

Haus Ungarn, Karl-Liebknecht-Straße 9, 10178 Berlin

Partner

Intershop is the world’s only independent provider of enterprise solutions for omni-channel commerce. More than 300 large and mid-sized companies around the world already benefit from our expertise. Companies like Hewlett-Packard, BMW, Merck, Würth, Bosch, and Deutsche Telekom, run Intershop solutions for modeling sales processes to suit any organizational structure or business model. In response to increasingly complex e-commerce requirements, Intershop now provides a variety of services that enable customers to leverage the full potential of online selling. Building on extensive industry knowledge, we develop and implement commerce solutions that are tailored to your needs and that allow you to drive the changes in your industry. In other words, Intershop is your ideal partner for every aspect of e-commerce—up to and including full management of your online business.
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Cooperation Partner